What convicts can teach us about branding - response

There was an article by David Airey which talks about the importance of branding. With this story, a man named Neil Stansfield got sentenced to over 2 years in jail for buying own-branded supermarket food and repackaging it as organic foods. Upon reading this story, I thought this whole debacle was kinda sad. This gives a very deep lesson in people of the food business. If you want to make it out there, you should consider packaging your own food as it is and not go out of your way to false advertise your products. It will lead you into a world of trouble if you don't do things in an original style.

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