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Designer tweaks famous logos to use less ink - response

In the 2017 CNN article, it talks deeply about how to save millions of dollars while preserving the environment.  Graphic designer Sylvain Boyer had started a project to redesign different logos to use way less ink. From Coke to Nike, he saves from 10 to 39 percent of reduced ink to make an economic impact. This was an interesting article to read up on. It talks a lot about the similarities between this and energy consumption cuts. Although this is good in theory, what also matters is with the overall branding of the products being toyed around with. Redesigning is good, but it could take for a lot of trial and error to get the perfect new symbol for a company
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