Chyan Mitchell

In the 2017 CNN article, it talks deeply about how to save millions of dollars while preserving the environment.  Graphic designer Sylvain Boyer had started a project to redesign different logos to use way less ink. From Coke to Nike, he saves from 10 to 39 percent of reduced ink to make an economic impact. This was an interesting article to read up on. It talks a lot about the similarities between this and energy consumption cuts. Although this is good in theory, what also matters is with the overall branding of the products being toyed around with. Redesigning is good, but it could take for a lot of trial and error to get the perfect new symbol for a company

There was an article by David Airey which talks about the importance of branding. With this story, a man named Neil Stansfield got sentenced to over 2 years in jail for buying own-branded supermarket food and repackaging it as organic foods. Upon reading this story, I thought this whole debacle was kinda sad. This gives a very deep lesson in people of the food business. If you want to make it out there, you should consider packaging your own food as it is and not go out of your way to false advertise your products. It will lead you into a world of trouble if you don't do things in an original style.